This is Adam: Marketing Visionary. Resilient Strategist. Customer Experience Guru. Page 8

Vice President, eBusiness StrategyRegions Financial August 2009 - PresentI serve as an advisor and strategist for the organization’s footprint in emerging and new technology. Organize and develop the Bank's direction for all lines of business: Consumer, Business, Mortgage & Insurance. Bolster our footprint in Payments, SEO/SEM, Social Media, Mobile, eCommerce and Online Banking Platforms as well as Customer Acquisition and Retention. Enhance initiatives and develop alternative programs, products and services through low cost, high-tech channels.Leverage Web 2.0 technologies and social marketing/new media as a innovative means of connecting with users Leading all public site redesign efforts – managing external interactive agencies as well as our internal design teamDirect all strategy for Mobile Banking – including vendor selection, product vision and roadmapAssist in the development of online advertising initiatives and customer segmentation plansChief member of Regions’ Money Movement Strategy – a multi-year, innovative payments project Responsible for delivering an end-to-end Business Online Banking Solution, serving Small Business to Commercial clientsThought leader and corporate missionary delivering best-in-class, online strategies and an enduring brand positioning Direct all initiatives for Search Engine Optimization and Marketing, including keyword selection and improving search rank for relevant termsAssist in development of marketing and sales campaigns focused on diversifying customer portfolioChartered the company’s introduction into social media using Twitter and Facebook for customer acquisitionDeveloped sales cycle optimization program – an ongoing process of aligning Marketing, Consumer Line of Business and eCommerce initiatives with relevant and attainable goals Orchestrated the organization’s first eBusiness Strategy – introducing a methodology (Acquire, Engage, Deepen) tied to KPIs through which we deliver products, services and informationDEMONSTRATED SUCCESS__________Created the Mobile Consumer Engagement Lifecycle as well as comprehensive market segmentations and customer personas Partnered with 12 of the 20 largest Financial Institutions in delivering a Mobile Banking solution using best practices developed while at ClairMailDelivered best-in-breed Mobile Banking and Payments product to market under budget and prior to projected launch dateCreated more than $20 million in revenue for FIS Mobile Banking product Chartered technical project to implement .NET framework within online banking, which included acquiring and managing 15 off-shore resources Pioneered Delivery Channel Methodology for the Retail BankCoordinated cross sell program by offering low cost high yield product campaigns that resulted in over 10,000 new services and accounting for $46 million in increased deposits over 12 monthsSpearheaded highly effective program that enabled us to improve business processes, cut costs, etc., with realized cost savings of +1 million dollarsCompleted four full life cycle 6 Sigma projects from discovery to implementation and controlInternalized secure email channel to improve contract cost with outsourced vendor that resulted in cost savings of over $500,000 annualizedBuilt a customer retention model and buy-back program resulting in decreasing attrition by over 60% per yearDecreased call center agent capacity by 30% by improving aptitude and proficiency of staff a realized savings of approximately $520,000_________Page-3Page-5Page-6Page-7Page-0Page-1Page-2Page-4